zeynep mursaloglu

Projebir is a daily jewellery brand with a contemporary attitude based in İstanbul.   


Zeynep Mursaloğlu Şekeralp, founder and creative director of Projebir, studied Textile and Fashion in Mimar Sinan University in İstanbul. Then completed the Fashion Design Master Program in Polimoda Fashion School in Italy, followed by Design and Management Program in Bilgi University in İstanbul. After working several years as a fashion designer she decided to create her own brand. She believes being an outsider to jewellery industry helped her to have a unique approach.  


Projebir was founded in 2012 in search of modern, bold and unique daily wear jewellery. Each collection is inspired from Zeynep’s childhood memories with consideration of its novelty, refinement and contemporary attitude.  


Projebir jewellery is 14k gold with diamonds and other precious stones and hand crafted in İstanbul.